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Why we’ve changed …… (more or less) from CruxBridge Media (CBM) to OmniSolus, and combine outbound sales and Internet marketing?
If you don’t mind, this is going to be what’s called a “we we” post, or one where I talk more about the company, than about the reader. In other words, I’m breaking the cardinal rule of blogging. I feel, though, that a full explanation is needed. I hope you’ll see why I’ve made this change, and how it can help your company. [Read more...]
Hand to Mouse Networking, a new Website dedicated to helping those who are involved with business networking—online and offline—has launched in a beta version.
The concept was created by Bob Woods, chief executive officer of CruxBridge Media, after years of experience using business networking to meet fellow business professionals and work toward mutually beneficial relationships.
“When you’re at a business function or online on a networking site, it’s very easy to forget that you’re there for a purpose: to meet like-minded businesspeople who can help you, while you assist them,” Woods said. “Both the Hand to Mouse Networking concept and its associated Website puts a real strategy to your networking, as well as gives you tips on both online and offline networking, and especially how to connect the two.”
The Website’s introductory message spells out both Woods’ overall concept, and the largest goals of the site:
… more or less.
When we decided to upgrade the site’s content, we thought we were doing the equivalent of taking a car into the shop for an oil change. What ended up happening was about the same as the mechanic telling us we needed a new transmission … an upgrade to our engine … and brighter headlights.
In this particular case, the “transmission” is improving the flow of people through the site’s content. We upgraded the navigation, and added sections and pages. The “engine upgrade” comes from a new microsite for our new inbound-marketing campaign offering. And our “brighter headlights” will help us both attract new clients, and have them “see” us via search engines, social media and so forth, thanks to the inbound-marketing tools we have implemented (the same ones we’re offering our clients).
What’s nice about all of this is we only did for ourselves what we’d do for any other client needing a tune-up.
Now that it’s all over*, we can get back to providing top-notch content for our readers, and maybe even convince some of you to give us a call, so we can discuss your organization’s needs.
*Well, almost all over. We’ve got some tweaking to do of the content, so it looks better. There’s about five or six pages that aren’t fully built, but we decided to launch despite that. We’ve also got some graphics and photos to add. And we’ll be changing the colors of the site, so it’s brighter and not so blue. All of those, though, are cosmetic changes; the heavy lifting is done.
NOTE: This press release is for a site CBM’s Chief Bob Woods started, as a proof-of-concept for a new style of news- and feature-related Website network. It was also a trial run for what he wanted to do with CBM as a business. He shut it down in March 2011, because his CBM business took off. He’s planning on publishing a case study soon on the success he had with this network.
NOTE: This press release is for a site CBM’s Chief Bob Woods started, as a proof-of-concept for a new style of news- and feature-related Website network. It was also a trial run for what he wanted to do with CBM as a business. He shut down the site network in March 2011, because his CBM business took off. He’s planning on publishing a case study soon on the success he had with this network.