If you don’t mind, this is going to be what’s called a “we we” post, or one where I talk more about the company, than about the reader. In other words, I’m breaking the cardinal rule of blogging. I feel, though, that a full explanation is needed. I hope you’ll see why I’ve made this change, and how it can help your company. [Read more...]
Ahh, Facebook. The main topic of talk, when it comes to social networking. Still bigger than Twitter. MySpace slayer. A significant threat to Google for future advertising revenues, if this article is to be believed.
Two headlines this week revolved around FB and its apparent woes. One may seem like bad news on the surface, but may actually be good news for business looking to acquire leads and prospects. The other is decent in a “kinda, sorta” way for smaller businesses, and not so good for larger companies and brands.
James Brown would say it loud:
Websites are about leads.
I often hear about how a company’s new Website is just fantastic because it’s got great artwork, a Flash-based graphic that flips, turns and does cartwheels, or has a spiffy video that automatically plays when a visitor lands on it.
To those people, I just want to say one thing. And I want to say it loud:
Websites are about leads.
“How do I get a high Google page ranking for my Website?”
I get that question a lot when I’m out and about, after people discover what I do for a living. They think there’s some kind of simple “secret sauce” they can add to their sites to make them rank higher in Google.
The short answer is … yes, there is a secret sauce. But with most secret sauces you see made on Food Network shows, there’s some work and a few ingredients that go into this search engine optimization, or SEO oriented sauce. Unlike most Food Network shows, though, giving the recipe won’t take me a half hour, a ton of commercials, and incessant reminders of what the show is about.
First, you might need to change the way you think about search engine results. Then we can talk about Google-magnet content, and the SEO secret sauce you need to add to get your content into that vaunted first page of Google.
Email Marketing and Newsletter Errors …
No matter what you do in life, there’s always a risk that you’ll make a mistake. When it happens in an email marketing or newsletter, the mistake is amplified, but it’s not the end of the world.
Such an error happened to me over the course of a couple of days, and it occurred in a very public forum: the CruxBridge Media email newsletter.
My mistake was not huge, yet it was bad enough that I thought I should let my subscribers know about it.
Such mistakes won’t mark the end of your company’s existence, or otherwise bring it to its knees. If anything, showing that you’re human, or your business is run by real people who every once in awhile make a mistake, might be just what your readers want to see.
What to do when you find yourself in such a situation … after the jump.
Website Redesign and Relaunch, and Conversion Rates …
For some reason, this lyric popped into my head when I first read a couple of mornings back about new research from our technology partner HubSpot:
What a girl wants
What a girl needs
Whatever keeps me in your arms
~ What a Girl Wants, Christina Aguilera
(Things like that tend to happen after I’ve had my first cup of coffee for the day.)
Companies relaunch Websites precisely because they want to keep their customers in their “arms”—in this case, on their sites and using them for e-commerce, lead generation, news-article views and so on. Their old sites probably weren’t getting the job done, and their sales, leads or pageviews were suffering as a result.
Or just as likely: Their old Websites were mired in 2005 (or 1995), and they needed a new, modern look that also fulfills a business purpose (see paragraph above).
What consumers want and what they don’t want in a Website, and how that can help with your Website redesign and relaunch strategy … after the jump.
Cloud computing is the future—no doubt …
The latest stop for the Cloudfest 2011 tour occurred in Washington, DC yesterday. I went, convinced that I knew all about cloud computing and its advantages for businesses.
In the process of being at the conference, sponsored by Salesforce.com, and absorbing a bunch of information (as well as my shirt absorbing sweat; it was 95+ degrees outside and very high humidity), I more-or-less confirmed the former, but found out that I fell far, far short in the latter.
So, what can cloud computing do for your business? And what the heck does it have to do with inbound marketing and Web development?
Inexpensive, effective websites for small business: I hadn’t planned on the topic of small businesses and Websites turning into a two-part series. But after I wrote the post on why using a strategy advocated by The Wall Street Journal was a bad idea, I thought I needed to expand on it .. so much so, that I’m soon going to be publishing an eBook on it.
From that original piece, the WSJ said:
… [I]f you’re starting a business with limited funds, a flashy company Website isn’t a must. For little or no cost, you could put your fledgling enterprise on a third-party site such as a blog-hosting service, social-media outlet, business directory or marketplace.
While I agree with a lot of that statement (and that comes from someone who makes their living at creating Websites for all sizes and kinds of businesses), I strongly disagree with some of it. Which part? And what to do about it?