Combining Outsourced Sales and Internet Marketing

logos for CruxBridge Media and OmniSolusWhy we’ve changed …

… (more or less) from CruxBridge Media (CBM) to OmniSolus, and combine outbound sales and Internet marketing?

If you don’t mind, this is going to be what’s called a “we we” post, or one where I talk more about the company, than about the reader. In other words, I’m breaking the cardinal rule of blogging. I feel, though, that a full explanation is needed. I hope you’ll see why I’ve made this change, and how it can help your company. [Read more...]

Following Up on LinkedIn

LinkedIn Networking Tips for BusinessLinkedIn Networking Strategy Tips …

LinkedIn is one of the most valuable tools out there for business networking. Its one of those tools that has a lot going on with it. Because the site isn’t exactly intuitive and designed well, though, its members and users don’t really know all of the ways in which it can be utilized.

I could write an entire book on the site (a lot of people already have), but we’re only concerned about using it for business networking. It’s easier than you think, too. One of our tips, though, will require you to outlay a bit of cash each month to it. They can use it too; after all, they recently debuted on Wall Street.

You can read the rest of Following Up on LinkedIn at our Hand to Mouse Networking site.

SEO and Inbound Marketing … Fast Results!

graphic of Search Engine Optimization - SEOFollow up email from social business meeting … that keyword string entered into Google by a person shows the power of search engine optimization, or SEO, and inbound marketing in general. It also demonstrates how quickly a well-optimized blog post can bring results to your company.

Just yesterday at my Hand to Mouse Networking site, I published a blog post called Following Up … For Success. It’s the start of a three-part series on how to follow up on social-business networking. The first part was really an intro to the series, and Parts II and III will deal with two systems on following up with both offline and online contacts.

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Following Up … For Business Networking Success

Social business networking follow-up: So you do the right thing by going out and meeting lots of people at business networking events, because you believe you can use those to effectively build your business. If you’re not following up with the contacts you’ve made, though, you’re dropping the ball—a very expensive ball at that.

Think of business networking as being similar to dating. They’re actually a lot alike; only the end result is different.

In many cases, dating starts out with a crowded room of people who may be looking to connect with one another. The room could be a bar, a bookstore, or most any other place. Factors like volume, brightness and decor are all over the place, and willingness to meet others varies wildly from person to person.

You can read this entire post at Hand to Mouse Networking, a “giving back” blog and information Website by CruxBridge Media chief Bob Woods. This article is Part I of a three-part series on the subject.