After much gnawing and gnashing of teeth, we’ve finally determined what we’re going to do about blogging, when it comes to CruxBridge Media and OmniSolus.

At first, we thought we’d run a blog at each site, with some cross-pollination of posts between the two. We realized, though, that the audience for both blogs are exactly the same: Chief executives, business owners and those who work in sales and marketing at small- to medium-sized firms.

With that in mind, we’ve decided to publish all new posts at OmniSolus’ blog page. Here at the CBM blog, we’ll provide introductory paragraphs to each OmniSolus blog post, and a link to the full post at OmniSolus. We’ll also keep our previous posts up at this site.

We want to make sure everyone knows that CBM is not going away; on the contrary, we’ll have even more projects with our sister company, OmniSolus.

Thanks for reading our posts here, and see you at the OmniSolus site.

Companies frustrated with social-media marketing need to go beyond the two-fold problem cited in Part I of this series, in order to make their worries go away.

Social media is actually a great for acting like a television-network or radio-station programmer, because in essence … that’s what social media is partially about: Providing content that connects you with your customers.

The big difference between TV/radio and social media, though, is that your customers can talk right back to you. What’s more, they can do it by using the very same channel(s) you use to have a dialog with them.

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