Hand to Mouse Networking Launches in Beta

Hand to Mouse Networking - Business NetworkingHand to Mouse Networking, a new Website dedicated to helping those who are involved with business networking—online and offline—has launched in a beta version.

The concept was created by Bob Woods, chief executive officer of CruxBridge Media, after years of experience using business networking to meet fellow business professionals and work toward mutually beneficial relationships.

“When you’re at a business function or online on a networking site, it’s very easy to forget that you’re there for a purpose: to meet like-minded businesspeople who can help you, while you assist them,” Woods said. “Both the Hand to Mouse Networking concept and its associated Website puts a real strategy to your networking, as well as gives you tips on both online and offline networking, and especially how to connect the two.”

The Website’s introductory message spells out both Woods’ overall concept, and the largest goals of the site:

[Read more...]

The State of Inbound Marketing

Inbound Marketing graphicThe concept behind inbound marketing isn’t really new. Most businesses and organizations want to get the most out of their Websites and other Internet-related marketing efforts, to generate qualified leads. What inbound marketing does is put a name and philosophy to the disparate processes and methods used to acquire these leads.

A recent report from the company that provides us (and our clients) with a centralized inbound-marketing platform contains a lot of great information on how this method is not only working, but how it kicks the pants off of traditional “outbound marketing” (advertising, direct mail, cold calling, etc.).

In fact, inbound marketing is quite “presidential” … here’s why.

[Read more...]

Social Media and Being a DJ

photo of deejayI used to deejay in college, mainly for the campus radio stations. Believe me when I say that deejaying is about much, much more than just slapping a record on the turntable and playing it.

You had to plan out sets, especially if you had themes going (slow, hard-rock, etc.); make the transitions between songs sound good and make sense; ensure that commercials would play when they were supposed to; and play the jingle that announced your station’s call letters and city of license at the top of the hour.

You also had to make sure that “Stairway to Heaven” was lying around somewhere, in case you needed to use the facilities … but that’s another story.

Most important, though: You had to play what your audience wanted to hear. The Eagles notwithstanding, you can’t play a country tune on a rock station. Listeners would flee your smooth jazz station if you played gangsta rap. And so on …

Whenever I’m using one of the many tools I have to “program” the social media channels for which I am responsible, I’m reminded of my old college DJ days, because the two duties aren’t all that different. Here’s how my experiences at being a deejay can help you with your social-media strategy and content.

[Read more...]