When I attended last week’s Cloudforce 2011 expo in Washington, DC by Salesforce.com, I came away impressed by not only their base customer-relationship management (CRM) solution, but their extended functionality. Salesforce.com isn’t the same CRM system that your older sibling or maybe even your father used a couple of years back.
It impressed me so much, I’ve started to incorporate Salesforce.com into CruxBridge Media’s (CBM) own sales and marketing process. I also signed up CBM in the Salesforce Partner Program.
Through this new alliance, we have now filled in “the last mile” of the marketing and sales process for our clients: Taking a qualified lead and ushering it to a close.