Is Facebook Bad for Business?

"Find us on Facebook" graphic with "or .. maybe not" in scriptFacebook: Business and Sales Lead Generation …

Ahh, Facebook. The main topic of talk, when it comes to social networking. Still bigger than Twitter. MySpace slayer. A significant threat to Google for future advertising revenues, if this article is to be believed.

Two headlines this week revolved around FB and its apparent woes. One may seem like bad news on the surface, but may actually be good news for business looking to acquire leads and prospects. The other is decent in a “kinda, sorta” way for smaller businesses, and not so good for larger companies and brands.

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Online Sales Lead Generation

Photo depiction of sales lead generation processWebsites are about leads …

James Brown would say it loud:

Websites are about leads.

I often hear about how a company’s new Website is just fantastic because it’s got great artwork, a Flash-based graphic that flips, turns and does cartwheels, or has a spiffy video that automatically plays when a visitor lands on it.

To those people, I just want to say one thing. And I want to say it loud:

Websites are about leads.

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SEO and Inbound Marketing … Fast Results!

graphic of Search Engine Optimization - SEOFollow up email from social business meeting … that keyword string entered into Google by a person shows the power of search engine optimization, or SEO, and inbound marketing in general. It also demonstrates how quickly a well-optimized blog post can bring results to your company.

Just yesterday at my Hand to Mouse Networking site, I published a blog post called Following Up … For Success. It’s the start of a three-part series on how to follow up on social-business networking. The first part was really an intro to the series, and Parts II and III will deal with two systems on following up with both offline and online contacts.

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