Following Up on LinkedIn

LinkedIn Networking Tips for BusinessLinkedIn Networking Strategy Tips …

LinkedIn is one of the most valuable tools out there for business networking. Its one of those tools that has a lot going on with it. Because the site isn’t exactly intuitive and designed well, though, its members and users don’t really know all of the ways in which it can be utilized.

I could write an entire book on the site (a lot of people already have), but we’re only concerned about using it for business networking. It’s easier than you think, too. One of our tips, though, will require you to outlay a bit of cash each month to it. They can use it too; after all, they recently debuted on Wall Street.

You can read the rest of Following Up on LinkedIn at our Hand to Mouse Networking site.

B2B Email .. Sent On a Saturday Morning?

Email best practices - graphicEmail marketing best practices: I’m about ready to finish up the second edition of the new CruxBridge Media email newsletter. We’re calling it The Magnetic Business Insider (use the box to the right to sign up!), and it’s chock full of news and information about attracting qualified leads to your company.

I have to admit I”m feeling a bit weird about a couple of things in regards to the newsletter itself, though. One is the send day: this Saturday. Second is the time: 6:30 AM EDT. The third? It’s only been two weeks since I sent the last one.

Why am I feeling so strange about those points? Because they fly in the face of conventional thinking about when to send such newsletters and messages, and how often to send them.

As is with anything involving technology and the public’s attitude towards it, though, the rules and best practices behind email marketing can be represented at best by a moving target. Here’s the latest on how to hit a bullseye.

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Hand to Mouse Networking Launches in Beta

Hand to Mouse Networking - Business NetworkingHand to Mouse Networking, a new Website dedicated to helping those who are involved with business networking—online and offline—has launched in a beta version.

The concept was created by Bob Woods, chief executive officer of CruxBridge Media, after years of experience using business networking to meet fellow business professionals and work toward mutually beneficial relationships.

“When you’re at a business function or online on a networking site, it’s very easy to forget that you’re there for a purpose: to meet like-minded businesspeople who can help you, while you assist them,” Woods said. “Both the Hand to Mouse Networking concept and its associated Website puts a real strategy to your networking, as well as gives you tips on both online and offline networking, and especially how to connect the two.”

The Website’s introductory message spells out both Woods’ overall concept, and the largest goals of the site:

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