Is Facebook Bad for Business?

"Find us on Facebook" graphic with "or .. maybe not" in scriptFacebook: Business and Sales Lead Generation …

Ahh, Facebook. The main topic of talk, when it comes to social networking. Still bigger than Twitter. MySpace slayer. A significant threat to Google for future advertising revenues, if this article is to be believed.

Two headlines this week revolved around FB and its apparent woes. One may seem like bad news on the surface, but may actually be good news for business looking to acquire leads and prospects. The other is decent in a “kinda, sorta” way for smaller businesses, and not so good for larger companies and brands.

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Following Up on LinkedIn

LinkedIn Networking Tips for BusinessLinkedIn Networking Strategy Tips …

LinkedIn is one of the most valuable tools out there for business networking. Its one of those tools that has a lot going on with it. Because the site isn’t exactly intuitive and designed well, though, its members and users don’t really know all of the ways in which it can be utilized.

I could write an entire book on the site (a lot of people already have), but we’re only concerned about using it for business networking. It’s easier than you think, too. One of our tips, though, will require you to outlay a bit of cash each month to it. They can use it too; after all, they recently debuted on Wall Street.

You can read the rest of Following Up on LinkedIn at our Hand to Mouse Networking site.

On the Web, but Not In It

Chalkboard with a partial Web addressWebsites for small businesses: The Wall Street Journal last Monday published an interesting story that will no doubt have appeal for small businesses. In the process, though, it might do these vulnerable members of the community a real disservice.

Before I go on, I need to come clean: I make my living off of providing Website strategy, design, development and content services, as well as a heckuva lot of consulting services in various related areas. So take everything I write with a grain .. or two .. or a whole shaker full … of salt.

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Hand to Mouse Networking Launches in Beta

Hand to Mouse Networking - Business NetworkingHand to Mouse Networking, a new Website dedicated to helping those who are involved with business networking—online and offline—has launched in a beta version.

The concept was created by Bob Woods, chief executive officer of CruxBridge Media, after years of experience using business networking to meet fellow business professionals and work toward mutually beneficial relationships.

“When you’re at a business function or online on a networking site, it’s very easy to forget that you’re there for a purpose: to meet like-minded businesspeople who can help you, while you assist them,” Woods said. “Both the Hand to Mouse Networking concept and its associated Website puts a real strategy to your networking, as well as gives you tips on both online and offline networking, and especially how to connect the two.”

The Website’s introductory message spells out both Woods’ overall concept, and the largest goals of the site:

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Local mobile marketing tool – Foursquare

Foursquare is arguably the best-known of the next generation of mobile applications. With this app, users can “check in” to venues, and the application lets others know that the person has checked into a particular office, restaurant, bar, café, or other various businesses.

Customers use their smartphones—iPhones, Androids, Blackberrys and others—to check into these venues.

As you can probably imagine, retail businesses usually work best with Foursquare. But others can, too.

Why is this service growing so fast? Two reasons: deals and games.

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