Lead Nurturing and Email Autosponders

email box for lead nurturing, autoresponders and drip marketingCall it email autoresponder campaigning or drip marketing. I actually call it lead nurturing. No matter how they’re known, though, they all have the same effect: They put your brand at the top of your prospects’ minds. They’re even more effective when you’ve attracted them to your site or premium offer with an inbound-marketing campaign.

Combining a lead-nurturing campaign with a premium-content publication or special offer, and even tossing in a free trial or demo of your product or service to kick things up a notch (sorry, Emeril), can increase your conversions and give you a greater return-on-investment (ROI) than outbound marketing. Here’s how.

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The State of Inbound Marketing

Inbound Marketing graphicThe concept behind inbound marketing isn’t really new. Most businesses and organizations want to get the most out of their Websites and other Internet-related marketing efforts, to generate qualified leads. What inbound marketing does is put a name and philosophy to the disparate processes and methods used to acquire these leads.

A recent report from the company that provides us (and our clients) with a centralized inbound-marketing platform contains a lot of great information on how this method is not only working, but how it kicks the pants off of traditional “outbound marketing” (advertising, direct mail, cold calling, etc.).

In fact, inbound marketing is quite “presidential” … here’s why.

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