My Site Looks Great, but Doesn’t Work!

Website Relaunches and DesignWebsite Relaunches, Design and Content …

When I’m out and about doing business networking, I’ve heard all kinds of variations on the following complaint:

My Website doesn’t work, and I don’t know why! I’ve invested all kinds of money in it, but something’s still wrong with it.

At that point, the person in question will go on to tell me that the site has been redesigned a dozen times in the past couple of years by great designers … but nothing happens. The business owner or marketing manager with whom I’m speaking is seeing zero return-on-investment (ROI) from the site, and they’re frustrated.

The problem behind a Website not “working” generally doesn’t have much to do with the design or with the actual operation of the site. A site is generally viewed as being “broken” because of one of three items, or a combination of them … which you’ll discover immediately after the jump.

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SEO and Inbound Marketing … Fast Results!

graphic of Search Engine Optimization - SEOFollow up email from social business meeting … that keyword string entered into Google by a person shows the power of search engine optimization, or SEO, and inbound marketing in general. It also demonstrates how quickly a well-optimized blog post can bring results to your company.

Just yesterday at my Hand to Mouse Networking site, I published a blog post called Following Up … For Success. It’s the start of a three-part series on how to follow up on social-business networking. The first part was really an intro to the series, and Parts II and III will deal with two systems on following up with both offline and online contacts.

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