When I’m out and about doing business networking, I’ve heard all kinds of variations on the following complaint:
My Website doesn’t work, and I don’t know why! I’ve invested all kinds of money in it, but something’s still wrong with it.
At that point, the person in question will go on to tell me that the site has been redesigned a dozen times in the past couple of years by great designers … but nothing happens. The business owner or marketing manager with whom I’m speaking is seeing zero return-on-investment (ROI) from the site, and they’re frustrated.
The problem behind a Website not “working” generally doesn’t have much to do with the design or with the actual operation of the site. A site is generally viewed as being “broken” because of one of three items, or a combination of them … which you’ll discover immediately after the jump.