Is Facebook Bad for Business?

"Find us on Facebook" graphic with "or .. maybe not" in scriptFacebook: Business and Sales Lead Generation …

Ahh, Facebook. The main topic of talk, when it comes to social networking. Still bigger than Twitter. MySpace slayer. A significant threat to Google for future advertising revenues, if this article is to be believed.

Two headlines this week revolved around FB and its apparent woes. One may seem like bad news on the surface, but may actually be good news for business looking to acquire leads and prospects. The other is decent in a “kinda, sorta” way for smaller businesses, and not so good for larger companies and brands.

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B2B Email .. Sent On a Saturday Morning?

Email best practices - graphicEmail marketing best practices: I’m about ready to finish up the second edition of the new CruxBridge Media email newsletter. We’re calling it The Magnetic Business Insider (use the box to the right to sign up!), and it’s chock full of news and information about attracting qualified leads to your company.

I have to admit I”m feeling a bit weird about a couple of things in regards to the newsletter itself, though. One is the send day: this Saturday. Second is the time: 6:30 AM EDT. The third? It’s only been two weeks since I sent the last one.

Why am I feeling so strange about those points? Because they fly in the face of conventional thinking about when to send such newsletters and messages, and how often to send them.

As is with anything involving technology and the public’s attitude towards it, though, the rules and best practices behind email marketing can be represented at best by a moving target. Here’s the latest on how to hit a bullseye.

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Hand to Mouse Networking Launches in Beta

Hand to Mouse Networking - Business NetworkingHand to Mouse Networking, a new Website dedicated to helping those who are involved with business networking—online and offline—has launched in a beta version.

The concept was created by Bob Woods, chief executive officer of CruxBridge Media, after years of experience using business networking to meet fellow business professionals and work toward mutually beneficial relationships.

“When you’re at a business function or online on a networking site, it’s very easy to forget that you’re there for a purpose: to meet like-minded businesspeople who can help you, while you assist them,” Woods said. “Both the Hand to Mouse Networking concept and its associated Website puts a real strategy to your networking, as well as gives you tips on both online and offline networking, and especially how to connect the two.”

The Website’s introductory message spells out both Woods’ overall concept, and the largest goals of the site:

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Social Media “Experts” – Hah!

About a year ago, I wrote this Status Update at Facebook:

Bob Woods says there’s a lot of backlash out there right now about “social media experts.” Social media changes so fast, we can only be students, not experts.

When I wrote that a year back, the whole “social-media expert” phenomenon was just beginning. Nowadays, you can’t roll a bowling ball down a street without hitting at least 5 self-proclaimed social-media “experts.”

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Dilbert and Social Media [WIN]

Ahhh, Dilbert. One of my favorite comic strips. When it comes to various topics and issues in the corporate world, Scott Adams always hits the nail on the head so squarely that all other nails in the universe quake in pain.

In the past couple of days, he’s taken on corporate policies toward social media. Licensing fees and a fear of getting sued (mainly the “getting sued” part) prevent me from posting any panel of the strip. Hit the jump for more.

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A Four-Pronged Launch Strategy

A side project of mine is off and running. More like sprinting like that guy in the Summer Olympics from Africa. And leaving nothing but a vapor trail.

I’m taking about the Stogie’d Network—my baby. It’s a network of sites and services for the cigar community—both cigar lovers and those involved in the business side of the cigar industry.

To say that a dream of mine is not only out the door, but taking off like a rocket into space, is an understatement. But enough of the self-congratulations.

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Quick and Effective Videos

Before reading this post, please see this note about our historical posts here at the CruxBridge Media blog.

Who says you need to have a Web video that would be the envy of George Lucas or Steven Spielberg? I sure don’t.

If you have the budget, then … sure, go for a big, glitzy production. But even the spots that have high-quality graphics, audio, music and so on in them can fail miserably, because they don’t have the right kind of actual content. It’s that idea that is very easy to bring to video, and it can be done inexpensively as well.

I recently found a video that exemplifies this concept. This gentleman has picked up on how to very effectively use video to build his brand and his status as an expert in his market. You can see what I’m talking about after the jump.

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To Blog (Daily) or Not to Blog (Daily) – Part I

Before reading this post, please see this note about our historical posts here at the CruxBridge Media blog.

This is Part I of a three-part series.

angry_computer_guyOne of the biggest questions you see a lot when it comes to the subjet of blogging — be it for personal or professional reasons — is, “Geez, do I hafta blog every day? And if not, how often should I blog?”

Of course, the quick answer to that question is, “no.” You can blog as little or as much as you want. Of course, you may not be as successful at whatever goals you want to achieve if you don’t blog a lot. Or even too much.

So now you’re saying, “Well, Bob, now you’re acting like a politician. You haven’t really answered all of my questions. So I don’t hafta blog every day. So how often should I blog?”

At the risk of sounding like a politician, I can only answer that question with, “It depends.”

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