Website Redesign and Relaunch, and Conversion Rates …
For some reason, this lyric popped into my head when I first read a couple of mornings back about new research from our technology partner HubSpot:
What a girl wants
What a girl needs
Whatever keeps me in your arms
~ What a Girl Wants, Christina Aguilera
(Things like that tend to happen after I’ve had my first cup of coffee for the day.)
Companies relaunch Websites precisely because they want to keep their customers in their “arms”—in this case, on their sites and using them for e-commerce, lead generation, news-article views and so on. Their old sites probably weren’t getting the job done, and their sales, leads or pageviews were suffering as a result.
Or just as likely: Their old Websites were mired in 2005 (or 1995), and they needed a new, modern look that also fulfills a business purpose (see paragraph above).
What consumers want and what they don’t want in a Website, and how that can help with your Website redesign and relaunch strategy … after the jump.